In-House Marketing Vs. Affordable Marketing Outsourcing: Which Is More Practical?
Owning a small business often requires you to face difficult choices every day to ensure sustainability. And it makes it even more challenging considering we are all facing a tough situation due to the coronavirus outbreak.
To be specific, one of the most common areas that are often tackled is the decision of whether investing in an internal marketing team or hiring an external marketing agency to handle your company’s promotional initiatives. Will it be feasible for you to sustain the services of an in-house team? Or is it time for you to make some changes and go for outsourced professionals to handle your business’ marketing operations?
If you want to know the answers to these questions, then you come to the right place.
Read more as we are going to share some information about in-house marketing vs. affordable marketing outsourcing and gain the much-needed insights to make the best decision for the continuity of your business, especially in times of uncertainty.
Which Model Is More Suitable For Your Business?
Ultimately, one of the key factors you have to think about is which marketing model is more suitable for your company based on the nature of the business, the current standing, and scalability. Now in terms of efficiency, we can’t argue the fact that an in-house team will always deliver the kind of results you want to achieve.
However, hiring an affordable marketing outsourcing agency also has its share of advantages. And these advantages will be further discussed later as you continue reading this article. In fact, some businesses with an in-house team can still benefit from the services of outsourced marketing because of these stated advantages.
If You Go With The In-House Route
There are 4 factors for hiring a marketing professional:
1. Time and Availability – Since marketing is a 24/7 endeavor and may possibly involve different time zones.
2. Workspace – Working with a marketing professional may require you to secure a large office space where they can work in.
3. Resources – These are the tools (marketing software, PC, laptop, mobile devices, etc.) your staff needs to perform the job effectively.
4. Budget – As the marketer will have to be compensated for the work they do as well as the funds you have to allocate for their training and marketing campaigns to be launched.
So if you’re going to choose the in-house option, then you may have to rent additional workspace, purchase technical tools, and facilitate training aside from paying their monthly salary on a regular basis. In short, you have to spend more if you are going to hire an internal marketer.
Also, recruiting someone to be your in-house marketer doesn’t guarantee ideal matching with the nature of work you are going to assign to them. Sure, you can provide training, but that doesn’t mean they’ll be able to give the results you want since a typical employee has to undergo 3 to 6 months of probation period before they can be able to work at maximum efficiency. And if by some chance the employee doesn’t meet your expectations, then you’ll have no choice but to let go of them and look for somebody else even if you have already spend money on their training.
While hiring an in-house staff may be essential for most positions, this isn’t often a necessary required for handling marketing tasks.
Furthermore, hiring an in-house marketing professional then you are expected to provide monthly compensation for their work. And not only that, for you are also legally bounded to provide holiday and sick leave benefits which be tricky, especially if you’re dealing with budget restrictions due to the COVID-19 pandemic.
What About Having An Outsourced Marketing Professional?
Having an affordable marketing outsourcing to manage your marketing activities can be extremely beneficial because of the following reasons:
The cost required for hiring an in-house marketer is only a fraction compared to what you need to spend for an outsourced marketing professional. In fact, the main selling point of this discussion is ‘Affordability’ because you’ll only have to pay for their services as needed, which eliminates the need for paying monthly salaries, holidays leave, and sick leaves. In turn, this gives you a chance to allocate this money for projects that can make a significant impact on your company’s success.
Perhaps the most important objective of hiring an outsourced marketer is to have flexibility. As mentioned, affordable marketing outsourcing is a type of service that can be acquired “as needed”. Hence, their services are designed to suit your business’ needs in the event that you need to scale up or downsize.
For instance, you can hire an external marketer for a contract period of 3 months. And in the event that you are able to pick up a new client or are facing some budget constraints, then you have the option to add more outsourced marketers or discontinue the contract after the 3 months to ensure your company’s sustainability.
And what’s even more pleasing is the fact that the experience and expertise you get is certainly reliable. Hence, you can be assured of getting the desired results immediately without resorting to terms like a traditional probationary period because you are already hiring the best marketers who are exceptionally proficient in dealing with marketing projects for many years.
Overall, an affordable marketing outsourcing such as Pollock Marketing Group is the most practical and cost-effective investment that you can make.
This company has everything you need to maintain a competitive edge despite the current health crisis and keep with the industry’s best practices through marketing and sales strategy development, website design and development, landing pages, link building, SEO (Search Engine Optimization), lead conversion, videos, webinars, lead generation, email marketing, and sales and retention.
By partnering with them, you can be assured of having peace of mind knowing that your company’s marketing initiatives is in good hands.
Please visit their official website to get more information about their affordable marketing outsourcing services today.