An effective digital marketing team can be essential in building and expanding your brand, converting leads into customers, and cultivating customer relationships. From content specialists to visual design gurus, each member should bring something different and complementary skillsets.

Un-hiring paid media experts familiar with Facebook tools such as Carousel, Photo ads, Video ads, Core audiences, and Audience networks is essential. In addition, SEO best practices should also be explored during their training process.

Dedicated Team Model

This digital marketing team in Auckland incorporates a team of specialists working as part of the customer’s company as if they were employees themselves to ensure that all project members are committed to it and treat it like it were their own. Furthermore, this helps reduce start-up time since they already understand your tools and processes.

A long-term project with specialised expertise requires a more expensive outsourcing model; however, dedicated teams provide both flexibility and access to skilled workers. They usually operate under fixed pricing agreements over certain periods, covering costs related to software, equipment, and infrastructure costs for the client as well as providing cost certainty. However, this model requires clear business goals in order to avoid project interferences; additionally, an experienced project manager is essential in overseeing the communication and development of this type of partnership.

Dedicated Account Manager

Digital account managers act as your business’s representative on the World Wide Web. They’re adept at quickly responding to needs (and sometimes complaints!) related to online presence while being great listeners and communicators – capable of handling multiple projects while prioritising tasks that align best with marketing goals.

They specialise in digital project management and analysis to deliver digital strategies and campaigns for clients that effectively utilise research findings while meeting timelines and budgets. Their services also include optimising ad copy, targeting, and increasing campaign ROI – as well as managing digital projects to meet them.

They have extensive training on current marketing trends and technologies, such as Google Analytics, paid search best practices, website development best practices and more. Having this expertise enables the digital marketing team in Auckland to quickly identify solutions that will give immediate and impactful results for clients; one recent example is helping resolve an issue when one of their C-Suite executives had relocated.

Dedicated Video Editor

Video content is an integral component of any business marketing campaign, producing impressive impact and return. However, gathering footage is only half the battle; creating captivating visual narratives takes another.

Video editors are professionals who can manage every step of editing. From special effects and reorganising shots to colour grading with accuracy, these editors specialise in editing to deliver product videos that drive sales effectively.

Your company could benefit greatly from having a dedicated editor on staff. They could either be employed full-time or hired on as freelancers on contract. When hiring either option, be sure to test them by having them complete a sample project for you – this might include anything from demo reels or short films to video series.

Dedicated SEO Specialist

An SEO specialist is an indispensable asset to any digital marketing team, responsible for conducting keyword research, on-page optimisation, link building and other components of an effective SEO strategy. They must also remain abreast of any updates to search engine algorithms that might occur.

As well as possessing technical SEO knowledge, SEO specialists must possess excellent writing abilities to craft content that appeals to both people and search engines. In addition, they should be capable of communicating effectively with various departments within a business, such as customer service, web development and analytics.

A digital marketing team in Auckland may either be hired in-house or hired from an agency; an in-house employee might be preferable if there are limited resources to hire an entire team internally. A dedicated SEO expert is an essential component of any online marketing strategy and helps businesses expand into new markets by tailoring marketing campaigns specifically targeted towards specific audiences.